Manyan Tafiya na Kan layi Suna Koyo Kan Zamantakewa, Wayar Salula, da Kuma Aminci

Kudaden tallan manyan tafiye-tafiye ta yanar gizo sun ci gaba da ƙaruwa a kwata na biyu, kodayake akwai alamun cewa ana ɗaukar bambancin kashe kuɗi da muhimmanci.

Jarin tallace-tallace da tallatawa na kamfanonin kamar Airbnb, Booking Holdings, Expedia Group da Trip.com Group ya karu kowace shekara a kwata na biyu. Babban kudin da aka kashe wajen tallatawa, jimillar dala biliyan 4.6 a kwata na biyu idan aka kwatanta da dala biliyan 4.2 a kowace shekara, yana aiki a matsayin ma'aunin gasa mai zafi a kasuwa da kuma tsawon lokacin da hukumomin tafiye-tafiye na kan layi ke ci gaba da dauka don tura masu amfani zuwa saman.

Airbnb ta kashe dala miliyan 573 a tallace-tallace da tallatawa, wanda ke wakiltar kusan kashi 21% na kudaden shiga da kuma sama da dala miliyan 486 a kwata na biyu na 2023. A lokacin kiran ribar kwata-kwata, babbar jami'ar kudi Ellie Mertz ta yi magana game da karuwar karuwar tallace-tallacen aiki kuma ta ce kamfanin yana ci gaba da "ingantaccen aiki sosai."

Dandalin masauki ya kuma ce yana sa ran karuwar kudaden tallatawa zai zarce karuwar kudaden shiga a kwata na uku yayin da yake neman fadada zuwa sabbin kasashe, ciki har da Colombia, Peru, Argentina da Chile.

A halin yanzu, Booking Holdings ta ba da rahoton jimillar kashe kuɗin talla a kwata na biyu na dala biliyan 1.9, wanda ya ɗan karu kaɗan daga dala biliyan 1.8 a shekara kuma yana wakiltar kashi 32% na kudaden shiga. Shugaba kuma Babban Jami'in Gudanarwa Glenn Fogel ya nuna dabarun tallan kafofin sada zumunta a matsayin wani yanki da kamfanin ke ƙara kashe kuɗi.

Fogel ya kuma tabo karuwar adadin matafiya masu aiki kuma ya ce matafiya masu maimaitawa suna karuwa da sauri don yin rajista.

"Dangane da ɗabi'ar yin rajista kai tsaye, muna farin cikin ganin cewa hanyar yin rajista kai tsaye tana ci gaba da girma da sauri fiye da lokutan da ake samu ta hanyar tashoshin tallan da aka biya," in ji shi.

A Expedia Group, kashe kuɗin tallatawa ya karu da kashi 14% zuwa dala biliyan 1.8 a kwata na biyu, wanda ke wakiltar kusan kashi 50% na kuɗin shigar kamfanin, daga kashi 47% a kwata na biyu na 2023. Babbar jami'ar kuɗi Julie Whalen ta bayyana cewa ta rage farashin tallatawa a bara yayin da ta kammala aikinta a fannin fasaha da kuma ƙaddamar da shirin biyayya ga One Key. Kamfanin ya ce matakin ya shafi Vrbo, wanda ke nufin "tsarin hauhawar farashin tallatawa" a kan alama da kasuwannin duniya a wannan shekarar.

A cikin wata kiran samun kuɗi, Shugabar Kamfanin Ariane Gorin ta ce kamfanin "yana fuskantar tiyata wajen gano abubuwan da ke haifar da maimaita halaye baya ga aminci da amfani da manhajoji, ko dai yana ƙona One Key Cash ko kuma yana amfani da samfuran da ke da fasahar sirri kamar hasashen farashi."

Ta ƙara da cewa kamfanin yana neman ƙarin damarmaki don "haɓaka kashe kuɗi ta hanyar tallatawa."

Trip.com Group ta kuma ƙara yawan kuɗin da take kashewa wajen tallace-tallace da tallatawa a kwata na biyu na wannan shekarar, inda kamfanin OTA da ke China ya zuba jarin dala miliyan 390, wanda hakan ya nuna karuwar kashi 20% a duk shekara. Wannan adadi ya nuna kusan kashi 22% na kudaden shiga, kuma kamfanin ya rage yawan ayyukan tallatawa don "haɓaka ci gaban kasuwanci," musamman ga kamfanin OTA na ƙasashen duniya.

Da yake kwatanta dabarun sauran OTAs, kamfanin ya ce yana ci gaba da "mayar da hankali kan dabarunmu na farko ta wayar hannu." Ya ƙara da cewa kashi 65% na ma'amaloli a dandalin OTA na duniya sun fito ne daga dandamalin wayar hannu, wanda ya karu zuwa kashi 75% a Asiya.

A yayin kiran samun kudin shiga, babbar jami'ar kudi Cindy Wang ta ce yawan ma'amaloli daga tashar wayar hannu zai "taimaka mana mu sami karfi, musamman kan kudaden tallace-tallace [da] tallatawa a cikin dogon lokaci."