Kudaden tallace-tallace na kattai na tafiye-tafiye na kan layi ya ci gaba da hauhawa a cikin kwata na biyu, kodayake akwai alamun rarrabuwar kawuna a cikin kashe kuɗi.
Kasuwancin tallace-tallace da tallace-tallace na irin su Airbnb, Booking Holdings, Expedia Group da Trip.com Group sun karu fiye da shekara a cikin kwata na biyu. Adadin kuɗin da aka kashe na tallace-tallace, jimlar dala biliyan 4.6 a cikin Q2 idan aka kwatanta da dala biliyan 4.2 a kowace shekara, yana aiki a matsayin ma'auni na gasa mai tsanani a kasuwa da kuma tsawon hukumomin tafiye-tafiye na kan layi suna ci gaba da zuwa don tura masu amfani a cikin mazurari a saman.
Airbnb ya kashe dala miliyan 573 kan tallace-tallace da tallace-tallace, wanda ke wakiltar kusan kashi 21% na kudaden shiga kuma sama da dala miliyan 486 a cikin kwata na biyu na 2023. A lokacin kiran samun kuɗin shiga kwata-kwata, babban jami'in kuɗi Ellie Mertz ya yi magana game da haɓakar haɓakar tallace-tallacen aiki kuma ya ce kamfanin yana ci gaba da "mafi girman inganci."
Dandalin masaukin ya kuma ce yana sa ran karuwar kudaden da ake kashewa na tallace-tallace zuwa karuwar kudaden shiga a cikin Q3 yayin da yake neman fadada zuwa sababbin kasashe, ciki har da Colombia, Peru, Argentina da Chile.
Booking Holdings, a halin da ake ciki, ya ba da rahoton jimlar kashe tallace-tallace a cikin Q2 na dala biliyan 1.9, sama da shekara kaɗan daga dala biliyan 1.8 kuma yana wakiltar 32% na kudaden shiga. Shugaba kuma Shugaba Glenn Fogel ya bayyana dabarun tallan kafofin watsa labarun a matsayin yanki daya da kamfanin ke kara kashe kudi.
Fogel ya kuma tabo batun karuwar yawan matafiya masu aiki kuma ya ce matafiya masu maimaitawa suna girma cikin sauri da sauri don yin rajista.
"Game da halin yin rajista kai tsaye, muna farin cikin ganin cewa tashar yin rajistar kai tsaye ta ci gaba da girma cikin sauri fiye da dakunan dakunan da aka samu ta hanyoyin tallan tallace-tallacen da aka biya," in ji shi.
A Expedia Group, kashe tallace-tallace ya karu da 14% zuwa dala biliyan 1.8 a cikin kwata na biyu, wanda ke wakiltar arewacin kashi 50% na kudaden shiga na kamfanin, daga kashi 47% a cikin Q2 2023. Babban jami'in kudi Julie Whalen ya bayyana cewa ya rage farashin tallace-tallace a bara yayin da ya kammala aiki a kan tarin fasaharsa tare da kaddamar da shirin aminci daya. Kamfanin ya ce matakin ya ci karo da Vrbo, wanda ke nufin "tsarin da aka tsara wajen kashe kudi" kan alamar da kasuwannin duniya a wannan shekara.
A cikin kiran da aka yi na samun kuɗi, Shugaba Ariane Gorin ya ce kamfanin "yana samun tiyata wajen gano direbobin halayen maimaitawa baya ga aminci da amfani da aikace-aikacen, ko yana kona Kuɗi ɗaya ne ko kuma ɗaukar samfuran da aka kunna (hankali na wucin gadi) kamar hasashen farashin."
Ta kara da cewa kamfanin yana neman karin damammaki don "daidaita kashe kudaden talla."
Ƙungiyar Trip.com ta kuma haɓaka tallace-tallacen tallace-tallace da tallace-tallace a cikin Q2 tare da OTA na kasar Sin ya zuba jarin dala miliyan 390, wani tsalle na 20% a kowace shekara. Adadin ya wakilci kusan kashi 22% na kudaden shiga, kuma kamfanin ya sanya haɓakar haɓaka ayyukan tallata tallace-tallace don "koran ci gaban kasuwanci," musamman ga OTA na ƙasa da ƙasa.
Da yake nuna dabarun sauran OTAs, kamfanin ya ce yana ci gaba da "mayar da hankali kan dabarun mu ta wayar hannu ta farko." Ya kara da cewa kashi 65% na ma'amaloli akan dandalin OTA na kasa da kasa sun fito ne daga tsarin wayar hannu, wanda ya karu zuwa 75% a Asiya.
A yayin kiran samun kuɗin shiga, babban jami'in kula da harkokin kuɗi Cindy Wang ta ce yawan ma'amaloli daga tashar wayar hannu za ta "taimaka mana samun ƙarfi mai ƙarfi, musamman kan tallace-tallace [da] kashe kuɗi na tallace-tallace a cikin dogon lokaci."
Lokacin aikawa: Satumba-06-2024
